Time and time again, we've seen small businesses go all-in on social media … only to get burned out a month later. And we get it: trying to manage all
of the most popular social media platforms with regular and unique
content is a lot, and you already have so much on your plate.
While knowing which platforms your customers are on will help you work more efficiently, so will knowing how often to post. Fun fact: it's not as often as you think! Hubspot
found that Facebook pages with less than 10,000 fans (aka, many restaurants) experience a 50% drop in engagement if they post more than once a day. Posting anywhere from 3-7 times a week is ideal, and creates much less stress for you.
Instagram gives you a bit more flexibility, but about three posts a week is ideal. However, you can post up to twice a day without hurting your engagement.
In contrast, it's advised to post on social media platforms
like Twitter, Pinterest, and Tiktok multiple times a day. With YouTube, you can get away with as little as once a week.